Privacy Policy — 7pk365

1. Introduction

This Privacy Policy (hereinafter "Policy") is published by 7pk365 (hereinafter "the Platform", "we", "us" or "our"), accessible at https://7pk365.cam. It describes how we collect, use, store, share and protect the personal data of individuals who register for, access or otherwise use the 7pk365 Platform.

7pk365 is an English-language online sports betting and casino information platform designed for Pakistani users. Our Platform covers cricket betting, PSL markets, live casino, slots and responsible gambling guidance — all presented in Pakistani Rupees (PKR) with payment context relevant to users in Pakistan.

By registering an account or using the Platform, you acknowledge that you have read and understood this Policy and consent to the collection and processing of your personal data as described herein. If you do not agree with this Policy, you must not use the Platform.

2. Definitions

• "Personal Data" means any information relating to an identified or identifiable natural person, including name, date of birth, contact details, financial information, device identifiers, and behavioural data.
• "Processing" means any operation performed on personal data, including collection, recording, storage, adaptation, retrieval, use, disclosure, and deletion.
• "Data Controller" means the entity that determines the purposes and means of processing personal data — in this context, 7pk365.
• "Data Processor" means a third party that processes personal data on behalf of the Data Controller under contract.
• "User" means any individual who registers for or accesses the Platform.
• "KYC" means Know Your Customer — the identity and age verification process performed in compliance with anti-money laundering and fraud prevention obligations.
• "Cookies" means small text files placed on a User's device by the Platform to facilitate functionality and collect usage data.
• "Sensitive Data" means a subset of personal data that warrants heightened protection, including identity documents, financial account details, and biometric verification data.

3. Data Controller

3.1 For the purposes of applicable data protection law, 7pk365 acts as the Data Controller with respect to personal data collected through the Platform.

3.2 All data protection enquiries, requests to exercise rights, and complaints should be directed to the support team at:

4. Personal Data We Collect

4.1 We collect the following categories of personal data from Users of the Platform:

Category	Examples	Purpose
Identity Data	Full legal name, date of birth, CNIC or passport number	Account registration, KYC verification, age confirmation
Contact Data	Email address, phone number, residential address	Account communication, verification, support
Financial Data	Payment method details, transaction history, PKR balances	Deposits, withdrawals, AML compliance
Technical Data	IP address, device type, browser, operating system	Security, fraud detection, platform optimisation
Usage Data	Pages visited, games played, bets placed, session duration	Platform improvement, responsible gambling monitoring
Verification Data	Identity document scans, selfie/liveness check images	KYC compliance, fraud prevention
Communications Data	Support chat transcripts, email correspondence	Service delivery, dispute resolution, quality assurance

4.2 We do not intentionally collect special categories of personal data (such as racial or ethnic origin, political opinions, religious beliefs, health data, or biometric data for identification purposes beyond liveness checks required by KYC compliance). Where a liveness check is required as part of KYC, such data is processed solely for identity verification and is not used for any other purpose.

5. How We Collect Your Data

We collect personal data through the following means:

• Directly from you: Information you provide during registration, KYC submission, deposits, withdrawals, bonus claims, support interactions, or any communication with the Platform.
• Automatically: Technical and usage data collected through cookies, server logs, and analytics tools as you interact with the Platform.
• From third parties: Identity verification agencies (where used for KYC), fraud prevention services, payment processing partners, and analytics providers — all operating under data processing agreements with 7pk365.

6. Legal Bases for Processing

We process your personal data on the following legal bases:

• Contractual Necessity: Processing required to fulfil our obligations under the account agreement with you — including account management, deposits, withdrawals, and wagering.
• Legal Obligation: Processing required to comply with anti-money laundering (AML) laws, KYC regulations, and any other applicable legal or regulatory requirements.
• Legitimate Interests: Processing for fraud prevention, platform security, abuse detection, and service improvement — where these interests are not overridden by your fundamental rights.
• Consent: Processing for marketing communications and non-essential cookies, where you have provided explicit, informed consent. You may withdraw consent at any time.

7. How We Use Your Personal Data

Your personal data is used exclusively for the following purposes:

• Creating and managing your 7pk365 account;
• Conducting identity and age verification (KYC) as required by our compliance framework;
• Processing deposits and withdrawals in PKR via methods available in the cashier;
• Monitoring for fraud, money laundering, and prohibited conduct under our Terms & Conditions;
• Operating responsible gambling tools including deposit limits, loss limits and self-exclusion;
• Providing customer support in English (and Urdu on request);
• Sending account-related communications (security alerts, transaction confirmations, policy updates);
• Sending marketing communications where you have provided explicit consent;
• Improving Platform performance, user experience and product offerings;
• Complying with applicable legal, regulatory and licensing obligations.

8. Data Sharing & Disclosure

8.1 We do not sell your personal data. We do not transfer or disclose personal data to third parties for their own commercial purposes.

8.2 We may share your personal data with the following categories of third parties, solely to the extent necessary for the purposes described in this Policy:

• Technology & Infrastructure Providers: Cloud hosting, server management, and security services that support Platform operations under binding data processing agreements.
• KYC & Identity Verification Providers: Third-party services used to verify identity documents and conduct liveness checks as part of our compliance obligations.
• Payment Processing Partners: Services that facilitate the processing of deposits and withdrawals. Payment provider names referenced on the Platform (including Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank and Bank Alfalah) are used for contextual information purposes only. None of these providers endorse or affiliate with 7pk365.
• Fraud Prevention & AML Services: Specialist providers that assist in detecting and preventing fraudulent activity and money laundering.
• Analytics Providers: Services that help us understand Platform usage patterns to improve user experience — processed under data processing agreements with appropriate safeguards.
• Legal & Regulatory Authorities: Where required by law, court order, or regulatory demand, we may disclose personal data to law enforcement agencies, financial intelligence units, or other competent authorities.

8.3 All third-party Data Processors are required to process personal data only on our documented instructions and to implement appropriate technical and organisational security measures.

9. Cookies & Tracking Technologies

9.1 7pk365 uses cookies and similar tracking technologies to operate and improve the Platform. Cookies we use include:

• Strictly Necessary Cookies: Essential for Platform functionality — session management, authentication, security. These cannot be disabled without preventing core Platform functions.
• Performance Cookies: Collect aggregated, anonymised information about how users interact with the Platform to help us identify areas for improvement.
• Functional Cookies: Remember your preferences (such as language and currency display) to personalise your experience across sessions.
• Analytics Cookies: Used to understand aggregate traffic patterns and Platform usage. Where consent is required for analytics cookies, we will ask for it.

9.2 You may control cookie settings through your browser preferences. Disabling certain cookies may affect Platform functionality. Strictly necessary cookies cannot be disabled without impairing the operation of the Platform.

10. Data Security

10.1 7pk365 implements appropriate technical and organisational measures to protect personal data against unauthorised access, accidental loss, destruction, or alteration. These include:

• SSL/TLS encryption for all data in transit between user devices and Platform servers;
• Encryption of sensitive data at rest, including identity documents and financial records;
• Role-based access controls restricting staff access to personal data on a need-to-know basis;
• Regular security assessments and vulnerability monitoring;
• Secure, HTTPS-protected document upload portals for KYC submissions.

10.2 In the event of a personal data breach that is likely to result in a risk to your rights and freedoms, we will notify you and any applicable supervisory authority as required by applicable law, without undue delay.

11. Data Retention

11.1 We retain personal data only for as long as necessary for the purposes for which it was collected, or as required by applicable legal and regulatory obligations. Indicative retention periods include:

Data Category	Indicative Retention Period	Basis
Account Registration Data	Duration of account + 5 years post-closure	Legal obligation (AML, KYC record-keeping)
Financial Transaction Records	5–7 years from transaction date	AML and regulatory record-keeping requirements
KYC / Identity Documents	Duration of account + 5 years post-closure	Regulatory compliance
Support Communications	3 years from last interaction	Legitimate interest (dispute resolution)
Technical / Log Data	Up to 12 months	Security and fraud monitoring
Marketing Preferences	Until consent is withdrawn	Consent

11.2 Following expiry of the applicable retention period, personal data is securely deleted or anonymised so that it can no longer be associated with you as an individual.

12. International Data Transfers

12.1 7pk365 operates internationally. Your personal data may be transferred to, and processed in, countries outside your jurisdiction of residence, including countries that may not provide the same level of data protection as your home jurisdiction.

12.2 Where we transfer personal data to third parties outside the European Economic Area or equivalent jurisdiction, we implement appropriate safeguards — such as Standard Contractual Clauses approved by relevant data protection authorities — to ensure an adequate level of protection.

12.3 By using the Platform, you acknowledge that your personal data may be processed in jurisdictions outside Pakistan. 7pk365 does not represent that this constitutes any form of Pakistani governmental authorisation for cross-border data flows.

13. KYC & Identity Document Handling

13.1 Identity documents submitted as part of the KYC process — including CNIC copies, passport scans, proof-of-address documents, and selfie/liveness images — are treated as sensitive personal data and are subject to heightened protection measures.

13.2 KYC documents must be submitted exclusively through the Platform's secure, HTTPS-encrypted verification portal. Never transmit identity documents through unsecured email, messaging applications, or third-party file-sharing services.

13.3 KYC data is used solely for: (a) verifying your identity and age; (b) complying with AML and fraud prevention obligations; and (c) satisfying withdrawal verification requirements. It is not used for profiling, scoring, or automated decision-making that produces legal or similarly significant effects.

13.4 You must never submit falsified, altered, or digitally modified identity documents. Doing so constitutes fraud and will result in immediate account closure. We reserve the right to report such conduct to relevant authorities.

14. Marketing Communications

14.1 Where you have provided explicit consent, 7pk365 may send you marketing communications regarding promotions, bonus offers, and platform updates — relevant to cricket betting, sports markets, PSL campaigns, and related products.

14.2 You may withdraw consent to marketing communications at any time by: (a) using the unsubscribe mechanism in any marketing email; or (b) contacting support at [email protected].

14.3 Withdrawing consent to marketing will not affect your ability to use the Platform or your account. We will continue to send you essential account communications (security alerts, transaction confirmations, policy updates) regardless of marketing preferences.

15. Children's Privacy

15.1 The 7pk365 Platform is strictly for adults aged 18 years or older — or the higher minimum age required by the operator/license jurisdiction. We do not knowingly collect personal data from individuals under the applicable minimum age.

15.2 If we become aware that personal data has been collected from a person below the applicable minimum age, we will take immediate steps to delete that data and close the associated account.

15.3 Age verification is conducted as part of the KYC process. Suspected underage access should be reported to [email protected] immediately.

16. Third-Party Links & Integrations

16.1 The Platform may reference third-party services — including payment providers such as Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank and Bank Alfalah — in an informational context. These references do not constitute endorsement, affiliation, or a data-sharing relationship with those providers for the purposes of this Policy, beyond what is strictly necessary for payment processing where applicable.

16.2 When you transact with a third-party payment provider, that provider's own privacy policy and data practices apply to the data you provide them directly. 7pk365 is not responsible for the data practices of third-party providers.

17. Exercising Your Data Rights

17.1 To exercise any of your data rights as described in the "Your Data Rights" section above, please contact us at [email protected] with your request clearly described.

17.2 We will respond to verified rights requests within a timeframe consistent with applicable data protection law (typically within 30 days of receiving a complete request). We may need to verify your identity before processing your request.

17.3 Certain rights — particularly the right to erasure — may be limited where we are required to retain data under applicable legal obligations (for example, AML record-keeping requirements). Where this applies, we will explain the specific basis for any limitation.

17.4 If you are not satisfied with how we handle your data rights request, you have the right to lodge a complaint with the competent data protection supervisory authority in the jurisdiction governing this Platform.

18. Changes to This Privacy Policy

18.1 7pk365 reserves the right to update or amend this Privacy Policy at any time. Material changes will be communicated to registered users via the email address on file or through a prominent notice on the Platform prior to the changes taking effect.

18.2 The "Last Updated" date at the top of this document reflects the date of the most recent revision. Continued use of the Platform after the effective date of updated Terms constitutes your acceptance of the revised Policy.

18.3 We recommend reviewing this Policy periodically, particularly when you make changes to how you use the Platform or when the Platform notifies you of an update.

19. Contact Us

For any questions, concerns, or requests relating to this Privacy Policy or the handling of your personal data by 7pk365, please contact us through the following channels: